What began as a modest investment in 1982 has developed into a high-quality brand in the fashion industry today. Merging years of experience with unique and creative styles, inspired by the best international designers in business, we have the vision to provide on-trend women with innovative, daring, and inspiring look. Arabel’s deep understanding of trends and unbeatable determination has led to building a premium relationship with thousands of customers since the start of the journey. We have expanded the Arabel brand into a true lifestyle and destination for footwear, handbags, and accessories, sold in more than one country. It’s about genuineness. It’s about embracing uniqueness. As the founders Arakel and Takouhi Kebranian always said stand out from the crowd and choose different.
In 2018, Sevag shifted his business from the clothing industry and apparel to his early childhood passion for heels and footwear. The Lebanese latest economic crisis triggered him to discover his talent and expand his imagination. Started with humble trials to sell the old stock with restyling. Then, the passion has risen to produce locally when production was facing global competitiveness. Sevag started making what was in his imagination come true in terms of making designs produced with international specifications and standards in Lebanon and importing what can't be made from connected suppliers. He discovered true local talented craftsmanship and the journey started to excel. His slogan became that he strives to make women feel so feminine and unique wearing Arabel.
How we do it
Sevag's passion for using real leather material in production is because he believes in leather's flexibility and durability, made from tanned animal skins or hides.
The skilled craftsmanship and dedicated team insures to provide of the latest designs are created with high-end shoe materials from internal linings, high-end accessories, and made brooches.
Sustainability and eco-conscious
Sustainable fashion is a movement and process of fostering change in fashion products and the fashion system toward greater ecological integrity and social justice. This means dealing with interdependent social, cultural, ecological, and financial systems. Sustainable fashion, therefore, belongs to and is the responsibility of, citizens, the public sector, and the private sector. The less environmentally harmful option is eaten up by increasing volumes of fashion products. An adjacent term to sustainable fashion is eco-fashion.